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Daily Update: September 25, 2020

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Daily Update: September 25, 2020

Posted | Updated by Insights team:

Publication | Update:

Sep 2020
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While the coronavirus pandemic’s disruptions have done more in nine months to reduce global emissions than any policy action in the five years since the Paris Agreement was signed, the long-term implications for the fight against climate change are yet to be seen. Will the decline in greenhouse-gas emissions during this crisis accelerate the global economy’s transition toward renewable energy sources enough to avert the worst scenarios experts have predicted?

In order to keep global warming at or below 2-degrees Celsius through 2050, the world will need to reduce emissions more than 10 times the pandemic-related decline, according to a new report from S&P Global’s Energy Transition Research Lab.

“COVID-19 has altered three fundamentals drivers of emissions: macroeconomics, behaviors, and policy, that combined will lower energy sector CO2 emissions by 27.5 gigatons over 2020-2050. However, this is only a minor step in the direction needed to meet the 2-degree target, which would require more than 10 times that reduction over the period,” Dan Klein, S&P Global Platts Analytics’ head of scenario planning, said in the report. “The emissions reduction achieved in 2020 nevertheless is equivalent to the decline required by 2027 in a 2-degree scenario, illustrating that sizable emissions reductions are possible.”

Next year, global oil demand will recover roughly 75% of this year’s decline, according to S&P Global Platts Analytics, which believes the pandemic has permanently altered long-term demand for oil. Overall oil consumption is unlikely return to pre-pandemic levels until late 2022.

S&P Global Platts Analytics forecasts demand for natural gas to suffer most through 2030 due to the pandemic exposing the long-standing structural weakness in gas demand.

“To put this another way, the proverbial bridge that natural gas has played in the energy transition has become shorter and narrower,” the S&P Global Energy Transition Research Lab said in the report.

Against the backdrop of S&P Global Ratings’ expectation that global GDP will contract 3.8% this year, the prospect of achieving such enormous emissions reductions largely depends on governments’ making good on their commitments to center sustainable policy in their recovery plans. The “greenness” of countries’ stimulus packages varies across regions.

U.S. Democratic presidential candidate Joe Biden has proposed a $ 2 trillion clean energy plan that includes supporting a carbon-free power sector by 2035. “A Biden win along with a democratic sweep in Congress (the House and Senate) could accelerate renewables policies and uptake demand in the U.S.,” S&P Global Ratings energy sector lead Aneesh Prabhu said in the report.

Combined with objectives for green hydrogen to accomplish within the next decade, one-third of Europe’s Recovery Fund is allocated to green investments. “Most governments have yet to disclose the details of their fiscal stimulus, but from what has been announced so far, it seems that national governments will go beyond what the EU is asking in terms of greening the economy,” S&P Global Ratings’ senior economist Marion Amiot said.

“The two economies that will shape the way that Asia-Pacific’s COVID-19 recovery affects the global energy transition are China and India. We expect China's transition to a low-energy-intensity economy, fueled increasingly by renewables, to stall in 2020 and 2021 as policy stimulus ripples through the economy,” Shaun Roache, S&P Global Ratings’ chief APAC economist, said in the report. “India’s economy has been hit by an enormous shock that will impose large, permanent damage. While the plunge in activity will reduce energy use, policymakers are unlikely to focus on energy transition until the economy regains its footing.”

Increased transparency and information will help markets work better—including commodities and energy markets—and this should naturally lead the transition, according to Roman Kramarchuk, S&P Global Platts’ head of energy scenarios, policy, and technology analytics, who is a co-author of the Energy Transition Research Lab report

“If markets are given the choice, then people can act on them,” Mr. Kramarchuk said during S&P Global’s Sept. 22 Climate Week webinar about the transition to a low-carbon economy.

Today is Friday, September 25, 2020, and here is today’s essential intelligence.



Uncertainty in the Global Economy


Economic Research: The U.S. Economy Reboots, With Obstacles Ahead

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The U.S. economy has taken a few promising steps toward recovery, with consumer spending largely resilient through the summer and the unemployment rate declining a bit more than S&P Global Economics had forecast (though still in recession territory). S&P Global Economics expects a 29.5% bounce in third-quarter U.S. GDP, though that will only partly offset the massive losses in the first half of the year. While the drop in the unemployment rate to 8.4% in August from its post-1947 record high of 14.75% (in April) was a relief, that was likely the easier half of the jobs market recovery. S&P Global Economics doesn’t expect the unemployment rate to reach its precrisis level until mid-2024. For full-year 2020, real GDP is likely to contract by 4% (was a 5% drop in S&P Global Economics’ June forecast) and then grow a modest 3.9% in 2021 (was 5.2% in June). As this sluggish recovery unfolds, three big risks remain: no coronavirus vaccine yet available as the country heads into flu season, a lack of new fiscal stimulus, and trade tensions with China on the rise.

—Read the full report from S&P Global Ratings



Economic Research: The Eurozone Is Healing From COVID-19

The eurozone economy has recovered faster than expected from the first wave of COVID-19. S&P Global Economics now forecasts GDP will fall only by 7.4% this year and rebound by 6.1% next year. S&P Global Economics is also lowering slightly our expectations for unemployment, which we forecast will peak at 9.1% in 2021. Yet, the eurozone is now entering a tricky transition period from gradual withdrawal of government support toward implementing the EU's economic reform program. Liquidity, households' behavior, and demand will be crucial in enabling the European economy to weather this transition, and much could go wrong along the way. As low inflationary pressures will persist, S&P Global Economics doesn’t expect the European Central Bank to tighten monetary policy any time soon, either in terms of interest rates or balance sheets.

—Read the full report from S&P Global Ratings



Retail Trends In August Illustrated Consumers' Resilience And Shifts In Spending

The impact of the pandemic on the U.S. retail sector has resulted in a wide variety of unexpected dynamics (for example, the demand for products that enhance life at home). We paid special attention to the benefits consumers received from the federal government (from either stimulus checks or supplemental unemployment benefits) through the spring and early summer months. Many retailers and restaurants reported significant upticks in demand when these benefits were distributed (Walmart Inc. reported a pop in sales of discretionary items at the end of their fiscal first quarter driven in large part by the stimulus).

—Read the full report from S&P Global Ratings



S&P Global Ratings Lifts Price Assumptions For Most Metals

S&P Global Ratings is raising our assumptions for commodity prices for the rest of 2020 and 2021, amid a better-than-expected recovery of the global economy to date, especially in China. S&P Global Ratings believes that China's $ 500 billion stimulus package will continue to drive the country's demand for commodities in the short term, supporting our revised assumptions and even higher prices. A second wave of lockdowns and the elections in the U.S. will result in some uncertainty, causing higher–than-normal volatility in commodity prices. In S&P Global Ratings’ view, despite the improved outlook for prices, mining companies are unlikely to increase their recently reduced capex programs, leading to some capacity constraints over the medium and long term.

—Read the full report from S&P Global Ratings



The Future of Credit


COVID-19 Activity In Global Structured Finance As Of Sept. 18, 2020

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S&P Global Ratings took rating actions on 932 rated tranches--638 of which were resolutions of previous CreditWatch placements--across various structured finance sectors globally between Aug. 17, 2020, and Sept. 18, 2020, as a result of the COVID-19 pandemic. In 2020, 2,284 structured finance rated tranches experienced at least one rating action through Sept. 18, due to the impact of the COVID-19 pandemic and/or the decline in oil and gas prices.

—Read the full report from S&P Global Ratings



Capacity utilization demonstrates Fed's impact on high-yield overvaluation

A quarter-century of empirical study of the high-yield risk premium (spread-versus-Treasuries) has identified its key determinants as the state of the economy, credit availability, and the Treasury yield, which is inversely correlated with the spread. Among many indicators of the state of the economy, including GDP, unemployment, and business confidence, capacity utilization stands out for its ability to explain the high-yield spread. The FridsonVision Fair Value Model, discussed below, also employs industrial production to characterize economic conditions.

—Read the full article from S&P Global Market Intelligence



Technology & Innovation


52 markets worldwide have commercial 5G services

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5G deployments accelerated in the first half of 2020 in spite of the COVID-19 pandemic, with at least 35 new operators launching commercial 5G services, up from just 21 operators in the same period last year. Seventeen more operators have commenced commercial 5G operations in the second half of 2020 as of September, bringing the worldwide total to at least 113 operators spread across 52 markets.

—Read the full article from S&P Global Market Intelligence



China 2020 survey summary: COVID-19 crisis accelerated media and tech trends

Kagan's 2020 China online consumer survey fielded in June revealed that the COVID-19 pandemic accelerated the adoption of existing trends, such as increased OTT video viewing, active social media and e-commerce engagement, and high interest in 5G. China was the first country to be hit by the COVID-19 pandemic. The first cases were traced to the city of Wuhan, in Hubei province, in late December 2019, and the disease quickly spread through China as people traveled to their hometowns ahead of the Chinese New Year holidays in January 2020. Lasting for more than two weeks, the Chinese New Year season is usually the busiest time of the year in China, but most festivities for this year were canceled due to the pandemic. China Central Television's New Year's Gala, the most-watched TV program in terms of live viewers, remained in broadcast on Jan. 24 and attracted 1.23 billion viewers, up by 59 million from the previous year.

—Read the full article from S&P Global Market Intelligence



China may seek to raise yuan's stature via a digital avatar

China may become the first major country to launch its currency in a digital form, aiming to get a better grip on the money in circulation and raise the stature of the yuan as a global reserve that may rival the U.S. dollar some day. The People's Bank of China trialed the digital yuan in four large cities earlier this year. That was, in part, to prepare for the 2022 Winter Olympic Games in Beijing, Beijing News reported on April 19. Such central bank-issued digital currencies, called CBDCs, will be fiat money, but in a digital form. They will be a store of value in and of themselves, in contrast with digital payments, which are representations of money. China's CBDC would make the world's second-biggest economy pioneer what experts believe may become a trend.

—Read the full article from S&P Global Market Intelligence



ESG in the Time of COVID-19


The Energy Transition and COVID-19: A Pivotal Moment for Climate Policies and Energy Companies

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The COVID-19 pandemic is one of the most severe economic and energy shocks in modern history. On top of the massive disruptions to business, mobility, and everyday life, there clearly will be longer-lasting implications for the energy transition away from fossil fuels. While the shocks from the pandemic are leading to reductions in fossil fuel consumption and emissions, they won't be enough to put the world on a path to meet 2 degree global warming target, nor bring forward peak oil demand, nor drive coal consumption to near zero.

—Read the report from S&P Global



Global carbon markets need price transparency, rule harmonization to mature

Global carbon markets are evolving as more countries select carbon dioxide trading schemes to help meet their nationally determined contributions under the Paris climate agreement, but work remains on standardizing rules and transparent pricing, market experts said Sept. 24. "Price transparency is the building block for any institutional commodity business and without price transparency we can have no confidence in the value of our positions," Ariel Perez, head of environmental products at merchant commodities firm Hartree Partners, said during a virtual New York City Climate Week event hosted by IHS Markit.

—Read the full article from S&P Global Platts



Q2: U.S. Solar and Wind Power by the Numbers

Wrestling with the COVID-19 pandemic, solar project developers installed nearly three times as much solar power capacity in Q2'20 compared to the same period a year ago. Meanwhile, the U.S. wind industry posted one of its strongest second quarters on record in 2020, adding 2,369 MW of capacity, and the 2020 development pipeline stands strong at 30,554 MW.

—Read the full article from S&P Global Market Intelligence



Oil, gas companies talk up role in advancing clean energy transition

Oil and natural gas industry executives asserted their industry is uniquely positioned to lead globally on innovation and technological breakthroughs required to advance low carbon energy solutions, but also stressed that the energy transition will require their collaboration with government and others. Speaking during a National Clean Energy Week event, a panel of leaders from companies investing heavily in lower carbon technologies on Sept. 23 discussed progress and challenges to the transition underway.

—Read the full article from S&P Global Platts



Colorado regulatory agency approves new rules to prevent leaks at new well sites

As the Colorado oil and gas industry grapples with regulators seemingly intent on pushing back drilling setbacks fourfold, the state's air quality commission adopted rules to strengthen monitoring of methane leaks during the completion process as well as the first six months after a new well comes online. Colorado's Air Quality Control Commission unanimously adopted preliminary new rules to reduce leaks from oil and gas operations across the state during a meeting Sept. 23. Once in effect, the rules will require high-frequency monitoring for gas leaks starting when construction on a well begins and continuing through early production. The rules also prohibit natural gas venting during the early period of well completion. Operators will have to capture and eliminate 95% of air pollutants released when hydraulically fracturing wells, and then monitor well-site emissions continuously for six months. The new rules are slated to go into effect in May 2021.

—Read the full article from S&P Global Platts



COVID-19 stalls China's economic transition as stimulus bypasses consumers

China's transition to a consumer-led economy is on hold. Faced with plummeting output during a pandemic-hit first quarter, Beijing resorted to what it knows best and launched a 3.6 trillion yuan ($ 500 billion) fiscal stimulus in May aimed at boosting investment. While most developed economies directed much of their support toward workers in the form of furlough payments or, in the case of the U.S., sending checks directly to households, Chinese consumers were only secondary beneficiaries of their government's recovery efforts.

—Read the full article from S&P Global Market Intelligence



The S&P 500 ESG Index: Defining the Sustainable Core

The launch of the S&P 500 ESG Index in April 2019 signaled an evolution in sustainable investing. Indices based on environmental, social, and governance (ESG) data were no longer simply a means for companies to declare their sustainability credentials or tools to manage tactical investments playing a minor role in investors’ portfolios. The S&P 500 ESG Index and other such indices were built to underlie strategic, long-term allocations at the core of investors’ portfolios. This paper outlines the characteristics of the S&P 500 ESG Index that have appealed to investors, including: the easy-to-understand methodology behind the index; how “financial materiality” drives index construction; the similar risk/return profiles of the S&P 500 ESG Index and the S&P 500; how the ESG characteristics of the S&P 500 ESG Index improve on those of the S&P 500; and specific examples demonstrating how the S&P 500 ESG Index methodology sorts and selects companies.

—Read the full article from S&P Dow Jones Indices



Listen: Beyond The Buzz: Climate Change Diplomacy With Christiana Figueres

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In this episode of Beyond the Buzz, Corinne Bendersky talks with Christiana Figueres about the diplomatic history of climate change negotiations and how COVID-19 may affect climate action going forward. Ms. Figueres was the executive secretary for the U.N. Framework Convention on Climate Change from 2010-2016, during which the historic Paris Agreement was signed. She reveals how collaborative--not confrontational--diplomacy was used to find common ground among stakeholders and help advance a shared agenda among 197 countries. Afterward, Corinne and Mike Ferguson discuss how the climate and COVID-19 crises intertwine--are there opportunities in the massive COVID recovery spending packages to not only accelerate the economy, but make progress toward climate goals?

—Listen and subscribe to Beyond the Buzz, a podcast from S&P Global Ratings



The Future of Energy & Commodities


Oil producers in no-win scenario as prices stall at $ 40/b, COVID-19 risk remains

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U.S. oil producers continue to struggle from the fallout of the COVID-19 pandemic as crude prices continue to languish near $ 40 per barrel with little hope for a substantial or sustainable rally in the foreseeable future. West Texas Intermediate crude oil was trading above $ 70/b in September 2018, and if WTI prices were to get within $ 10/b of that number anytime within the next 12 months, independent producers would have good reason to celebrate. The WTI prompt-month contract closed Sept. 23 at $ 39.93/b, or about 45% below where it was in late September 2018. With demand rocked by the COVID-19 crisis, prices have yet to rebound in spite of massive cuts in production by U.S. companies – and it is very hard to find anyone optimistic things will improve anytime soon.

—Read the full article from S&P Global Market Intelligence



US oil, gas rig count up 15 on week, biggest gain since downturn: Enverus

The US oil and gas rig count rose by 15 to 308 in the week ending Sept. 23, rig data provider Enverus said, marking the largest weekly gain in the more than six months since the current industry downturn began. The week-on-week increase brought the nationwide rig count, which had been rangebound in low 280s to the mid-290s for 14 weeks, above 300 for the first time since early June.

—Read the full article from S&P Global Platts



Long-term role for gas at stake in Biden-Trump election

The U.S. presidential election coincides with an inflection point in public sentiment on natural gas, and the outcome could have substantial impacts on gas consumption, infrastructure permitting and production. President Donald Trump has pledged to continue his pro-fossil fuel, deregulation "energy dominance" agenda. While analysts see Democratic presidential nominee Joe Biden preserving a role for gas, his climate plan would invest $ 2 trillion in renewable power, electric grid upgrades, green building initiatives and other clean energy initiatives that would displace fossil fuels. The winner will face an environment that has changed much since the 2016 election.

—Read the full article from S&P Global Market Intelligence



US ELECTIONS: Trump v. Biden outcome portends major impacts on US natural gas sector, markets

The US presidential election coincides with an inflection point in public sentiment on natural gas, and the outcome could have substantial impacts on gas consumption, infrastructure permitting and production. President Donald Trump has pledged to continue his pro-fossil fuel, anti-regulation "Energy Dominance" agenda. While analysts see Democratic nominee Joseph Biden preserving a role for gas, his climate plan would invest $ 2 trillion in renewable power, electric grid upgrades, green building initiatives and other clean energy initiatives that would displace fossil fuels.

—Read the full article from S&P Global Platts



Written and compiled by Molly Mintz.

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Objectives and Study Scope

This study has assimilated knowledge and insight from business and subject-matter experts, and from a broad spectrum of market initiatives. Building on this research, the objectives of this market research report is to provide actionable intelligence on opportunities alongside the market size of various segments, as well as fact-based information on key factors influencing the market- growth drivers, industry-specific challenges and other critical issues in terms of detailed analysis and impact.

The report in its entirety provides a comprehensive overview of the current global condition, as well as notable opportunities and challenges. The analysis reflects market size, latest trends, growth drivers, threats, opportunities, as well as key market segments. The study addresses market dynamics in several geographic segments along with market analysis for the current market environment and future scenario over the forecast period. The report also segments the market into various categories based on the product, end user, application, type, and region.
The report also studies various growth drivers and restraints impacting the  market, plus a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.  This analysis also examines the competitive landscape within each market. Market factors are assessed by examining barriers to entry and market opportunities. Strategies adopted by key players including recent developments, new product launches, merger and acquisitions, and other insightful updates are provided.

Research Process & Methodology

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We leverage extensive primary research, our contact database, knowledge of companies and industry relationships, patent and academic journal searches, and Institutes and University associate links to frame a strong visibility in the markets and technologies we cover.

We draw on available data sources and methods to profile developments. We use computerised data mining methods and analytical techniques, including cluster and regression modelling, to identify patterns from publicly available online information on enterprise web sites.
Historical, qualitative and quantitative information is obtained principally from confidential and proprietary sources, professional network, annual reports, investor relationship presentations, and expert interviews, about key factors, such as recent trends in industry performance and identify factors underlying those trends - drivers, restraints, opportunities, and challenges influencing the growth of the market, for both, the supply and demand sides.
In addition to our own desk research, various secondary sources, such as Hoovers, Dun & Bradstreet, Bloomberg BusinessWeek, Statista, are referred to identify key players in the industry, supply chain and market size, percentage shares, splits, and breakdowns into segments and subsegments with respect to individual growth trends, prospects, and contribution to the total market.

Research Portfolio Sources:

  • BBC Monitoring

  • BMI Research: Company Reports, Industry Reports, Special Reports, Industry Forecast Scenario

  • CIMB: Company Reports, Daily Market News, Economic Reports, Industry Reports, Strategy Reports, and Yearbooks

  • Dun & Bradstreet: Country Reports, Country Riskline Reports, Economic Indicators 5yr Forecast, and Industry Reports

  • EMIS: EMIS Insight and EMIS Dealwatch

  • Enerdata: Energy Data Set, Energy Market Report, Energy Prices, LNG Trade Data and World Refineries Data

  • Euromoney: China Law and Practice, Emerging Markets, International Tax Review, Latin Finance, Managing Intellectual Property, Petroleum Economist, Project Finance, and Euromoney Magazine

  • Euromonitor International: Industry Capsules, Local Company Profiles, Sector Capsules

  • Fitch Ratings: Criteria Reports, Outlook Report, Presale Report, Press Releases, Special Reports, Transition Default Study Report

  • FocusEconomics: Consensus Forecast Country Reports

  • Ken Research: Industry Reports, Regional Industry Reports and Global Industry Reports

  • MarketLine: Company Profiles and Industry Profiles

  • OECD: Economic Outlook, Economic Surveys, Energy Prices and Taxes, Main Economic Indicators, Main Science and Technology Indicators, National Accounts, Quarterly International Trade Statistics

  • Oxford Economics: Global Industry Forecasts, Country Economic Forecasts, Industry Forecast Data, and Monthly Industry Briefings

  • Progressive Digital Media: Industry Snapshots, News, Company Profiles, Energy Business Review

  • Project Syndicate: News Commentary

  • Technavio: Global Market Assessment Reports, Regional Market Assessment Reports, and Market Assessment Country Reports

  • The Economist Intelligence Unit: Country Summaries, Industry Briefings, Industry Reports and Industry Statistics

Global Business Reviews, Research Papers, Commentary & Strategy Reports

  • World Bank

  • World Trade Organization

  • The Financial Times

  • The Wall Street Journal

  • The Wall Street Transcript

  • Bloomberg

  • Standard & Poor’s Industry Surveys

  • Thomson Research

  • Thomson Street Events

  • Reuter 3000 Xtra

  • OneSource Business

  • Hoover’s

  • MGI

  • LSE

  • MIT

  • ERA

  • BBVA

  • IDC

  • IdExec

  • Moody’s

  • Factiva

  • Forrester Research

  • Computer Economics

  • Voice and Data

  • SIA / SSIR

  • Kiplinger Forecasts

  • Dialog PRO

  • LexisNexis

  • ISI Emerging Markets

  • McKinsey

  • Deloitte

  • Oliver Wyman

  • Faulkner Information Services

  • Accenture

  • Ipsos

  • Mintel

  • Statista

  • Bureau van Dijk’s Amadeus

  • EY

  • PwC

  • Berg Insight

  • ABI research

  • Pyramid Research

  • Gartner Group

  • Juniper Research

  • MarketsandMarkets

  • GSA

  • Frost and Sullivan Analysis

  • McKinsey Global Institute

  • European Mobile and Mobility Alliance

  • Open Europe

M&A and Risk Management | Regulation

  • Thomson Mergers & Acquisitions

  • MergerStat

  • Profound

  • DDAR

  • ISS Corporate Governance

  • BoardEx

  • Board Analyst

  • Securities Mosaic

  • Varonis

  • International Tax and Business Guides

  • CoreCompensation

  • CCH Research Network

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Forecast methodology

The future outlook “forecast” is based on a set of statistical methods such as regression analysis, industry specific drivers as well as analyst evaluations, as well as analysis of the trends that influence economic outcomes and business decision making.
The Global Economic Model is covering the political environment, the macroeconomic environment, market opportunities, policy towards free enterprise and competition, policy towards foreign investment, foreign trade and exchange controls, taxes, financing, the labour market and infrastructure. We aim update our market forecast to include the latest market developments and trends.

Forecasts, Data modelling and indicator normalisation

Review of independent forecasts for the main macroeconomic variables by the following organizations provide a holistic overview of the range of alternative opinions:

  • Cambridge Econometrics (CE)

  • The Centre for Economic and Business Research (CEBR)

  • Experian Economics (EE)

  • Oxford Economics (OE)

As a result, the reported forecasts derive from different forecasters and may not represent the view of any one forecaster over the whole of the forecast period. These projections provide an indication of what is, in our view most likely to happen, not what it will definitely happen.

Short- and medium-term forecasts are based on a “demand-side” forecasting framework, under the assumption that supply adjusts to meet demand either directly through changes in output or through the depletion of inventories.
Long-term projections rely on a supply-side framework, in which output is determined by the availability of labour and capital equipment and the growth in productivity.
Long-term growth prospects, are impacted by factors including the workforce capabilities, the openness of the economy to trade, the legal framework, fiscal policy, the degree of government regulation.

Direct contribution to GDP
The method for calculating the direct contribution of an industry to GDP, is to measure its ‘gross value added’ (GVA); that is, to calculate the difference between the industry’s total pre­tax revenue and its total bought­in costs (costs excluding wages and salaries).

Forecasts of GDP growth: GDP = CN+IN+GS+NEX

GDP growth estimates take into account:

  • Consumption, expressed as a function of income, wealth, prices and interest rates;

  • Investment as a function of the return on capital and changes in capacity utilization; Government spending as a function of intervention initiatives and state of the economy;

  • Net exports as a function of global economic conditions.

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Market Quantification
All relevant markets are quantified utilizing revenue figures for the forecast period. The Compound Annual Growth Rate (CAGR) within each segment is used to measure growth and to extrapolate data when figures are not publicly available.

Revenues

Our market segments reflect major categories and subcategories of the global market, followed by an analysis of statistical data covering national spending and international trade relations and patterns. Market values reflect revenues paid by the final customer / end user to vendors and service providers either directly or through distribution channels, excluding VAT. Local currencies are converted to USD using the yearly average exchange rates of local currencies to the USD for the respective year as provided by the IMF World Economic Outlook Database.

Industry Life Cycle Market Phase

Market phase is determined using factors in the Industry Life Cycle model. The adapted market phase definitions are as follows:

  • Nascent: New market need not yet determined; growth begins increasing toward end of cycle

  • Growth: Growth trajectory picks up; high growth rates

  • Mature: Typically fewer firms than growth phase, as dominant solutions continue to capture the majority of market share and market consolidation occurs, displaying lower growth rates that are typically on par with the general economy

  • Decline: Further market consolidation, rapidly declining growth rates

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The Global Economic Model
The Global Economic Model brings together macroeconomic and sectoral forecasts for quantifying the key relationships.

The model is a hybrid statistical model that uses macroeconomic variables and inter-industry linkages to forecast sectoral output. The model is used to forecast not just output, but prices, wages, employment and investment. The principal variables driving the industry model are the components of final demand, which directly or indirectly determine the demand facing each industry. However, other macroeconomic assumptions — in particular exchange rates, as well as world commodity prices — also enter into the equation, as well as other industry specific factors that have been or are expected to impact.

  • Vector Auto Regression (VAR) statistical models capturing the linear interdependencies among multiple time series, are best used for short-term forecasting, whereby shocks to demand will generate economic cycles that can be influenced by fiscal and monetary policy.

  • Dynamic-Stochastic Equilibrium (DSE) models replicate the behaviour of the economy by analyzing the interaction of economic variables, whereby output is determined by supply side factors, such as investment, demographics, labour participation and productivity.

  • Dynamic Econometric Error Correction (DEEC) modelling combines VAR and DSE models by estimating the speed at which a dependent variable returns to its equilibrium after a shock, as well as assessing the impact of a company, industry, new technology, regulation, or market change. DEEC modelling is best suited for forecasting.

Forecasts of GDP growth per capita based on these factors can then be combined with demographic projections to give forecasts for overall GDP growth.
Wherever possible, publicly available data from official sources are used for the latest available year. Qualitative indicators are normalised (on the basis of: Normalised x = (x - Min(x)) / (Max(x) - Min(x)) where Min(x) and Max(x) are, the lowest and highest values for any given indicator respectively) and then aggregated across categories to enable an overall comparison. The normalised value is then transformed into a positive number on a scale of 0 to 100. The weighting assigned to each indicator can be changed to reflect different assumptions about their relative importance.

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The principal explanatory variable in each industry’s output equation is the Total Demand variable, encompassing exogenous macroeconomic assumptions, consumer spending and investment, and intermediate demand for goods and services by sectors of the economy for use as inputs in the production of their own goods and services.

Elasticities
Elasticity measures the response of one economic variable to a change in another economic variable, whether the good or service is demanded as an input into a final product or whether it is the final product, and provides insight into the proportional impact of different economic actions and policy decisions.
Demand elasticities measure the change in the quantity demanded of a particular good or service as a result of changes to other economic variables, such as its own price, the price of competing or complementary goods and services, income levels, taxes.
Demand elasticities can be influenced by several factors. Each of these factors, along with the specific characteristics of the product, will interact to determine its overall responsiveness of demand to changes in prices and incomes.
The individual characteristics of a good or service will have an impact, but there are also a number of general factors that will typically affect the sensitivity of demand, such as the availability of substitutes, whereby the elasticity is typically higher the greater the number of available substitutes, as consumers can easily switch between different products.
The degree of necessity. Luxury products and habit forming ones, typically have a higher elasticity.
Proportion of the budget consumed by the item. Products that consume a large portion of the consumer’s budget tend to have greater elasticity.
Elasticities tend to be greater over the long run because consumers have more time to adjust their behaviour.
Finally, if the product or service is an input into a final product then the price elasticity will depend on the price elasticity of the final product, its cost share in the production costs, and the availability of substitutes for that good or service.

Prices
Prices are also forecast using an input-output framework. Input costs have two components; labour costs are driven by wages, while intermediate costs are computed as an input-output weighted aggregate of input sectors’ prices. Employment is a function of output and real sectoral wages, that are forecast as a function of whole economy growth in wages. Investment is forecast as a function of output and aggregate level business investment.

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