Transform your marketing & sales function
Acquire a better understanding of customer needs
Understand your customers’ needs and behaviours by developing segmentation and analytics capabilities that enhance your go-to-market strategy.
Identify quick, targeted operational improvements for delivering positive interactions.
From gearing the offering to the target group, to evaluating responses to facilitate precise advertising and messaging in a way that customers think and feel.
Support with Campaign Design and Execution
Social media analytics (SMA)
What trends and opportunities are emerging?
With social media analytics, companies can capture this valuable information and use it for operational and strategic purposes.
These findings can aid decision-making when it comes to carving up the advertising budget and ensuring each marketing outreach initiative is effectively tailored to each channel.
Connect the dots between traditional & digital marketing
Marketing Efficiency: In-depth marketing analysis on customers and prospects, and on their preferences and purchasing behaviour, helps ensure available resources are wisely spent.
To convert consumers to brand ambassadors, all touchpoints must be aligned with customer expectations.
Analysis of loyalty and target groups: cluster analysis and customer value and potential analyses to identify attractive target groups.
Fine-tune your portfolio of marketing initiatives with Next Generation Customer Insights
Leverage Big Data to better understand consumer behaviour and how it impacts loyalty, promotions, discounting, pricing, e-couponing and other engagement strategies.
Customer-centric data insights can help in delivering the right messages that deepen customer relationships.
Take the right actions to improve pricing outcomes | Pricing and Promotion Strategy Insights
Increase profitability and sustainable growth by integrating salesforce effectiveness, pricing and product management.
Sales resources and Market Opportunities
Create compensation plans that motivate your salesforce to hit sales goalsVariable pay programmes - commission, bonuses and other variable parts of remuneration- have proved successful in boosting sales.
Our research can help your businesses develop, validate, deploy, evolve and optimize sales compensation models.