...Consumer Goods | Retail Trade


The consumer goods and retail sector is very diverse, linking producers and end consumers, and plays a pivotal role in the socio-economic growth of many emerging countries.
With increasing consumerism, rising disposable incomes and improving standards of living, the retail market is witnessing rapid growth, fast adapting to new technologies aiming at enhanced shopping experiences for faster shopping and smart payment solutions.  

The Consumer Goods Industry

The global consumer goods industry is highly competitive. Low initial investment for entry into the market, rising consumerism, are key factors for increasing participation of new companies in the consumer goods and services market. Product quality, price difference, distribution channels, and word of mouth marketing drive retail competition between companies in the consumer goods and services industry. Also, companies in the consumer goods and services industry need to take into account cultural differences in developing local marketing strategies. 
Consumer goods is including food and non-food categories, and are further classified in fast moving consumer goods (FMCG) with a useful life shorter than a year and being bought frequently with recurring expenditure, and include food and beverages, cosmetics and personal care, household and cleaning products, apparel and footwear, baby care products, cars toys, tobacco and pet food and pet care.
Slow moving consumer goods (SMCG) with a useful life longer than a year and a lower sales frequency, including household appliances, furniture and home improvement products.
When it comes to consumer packaged goods (CPG), safety regulations along with packaging specifications and labelling regulations have to be fulfilled in order to meet the country-specific requirements, and product formulas may have to be adapted to suit different consumer tastes.
Along with the consumer shift towards organic products, the Consumer Goods Industry is committing to environmental protection by reducing packaging, conserving water, reducing carbon emissions and stressing recycling.
The competitive landscape of the consumer packaged goods industry is shaped by global companies such as Procter & Gamble (P&G), Unilever, L’Oréal and Nestlé.


Retail Trade

The retail trade industry is very dynamic and exposed to technological change, evolving consumer trends, new retail formats, globalization and increasing competition, forcing retail operators to be innovative to attract consumers and encourage long-term loyalty.

30% of Retailers are engaged in Digital Transformation, leveraging platform technologies that are cloud based and AI enabled in an effort to streamline the customer journey and improve the customer experience.

There are many market segments that are fuelling the growth of this industry. There has been a rise of convenience shopping, online trading, and the growth of franchising in the retail trade industry. The industry is characterized by a high degree of casual, part time and seasonal employment. With the global e-commerce industry being boosted by wider internet penetration, over the years, leading industry players are entering into mergers and acquisitions to shape the ongoing trend of cross-category consolidation. Key players operating in the global retail market include , Saks Fifth Avenue, Bloomingdale’s, Galeries Lafayette, Arnotts, John Lewis, GALERIA Kaufhof, Arcandor, Debenhams, House of Fraser, Macy's, El Corte Inglés, Dillard's, Roebuck & Company, The Bay, Nordstrom and Maxeda, Stockmann, Marks & Spencer, Beales, Sears.

Retail & Consumer research

Disposable income, consumer confidence, and interest rates drive retail demand. The profitability depends on efficient supply chain management and effective merchandising and marketing.
Large supermarkets and hypermarkets such as Wal-Mart, Home Depot, Kroger, Costco, and Target, Carrefour, Metro, Tesco, Schwarz Group), Aldi Einkauf, have advantages in purchasing, distribution, and marketing, while small local operators compete effectively by selling select merchandise and providing superior customer service.

Shopping Centers: Faced with the exploding popularity of buying online, when it comes to Shopping malls, those that are performing the best are providing much more than just something to buy, including movie theaters, cafes, and restaurants, in seeking new solutions to generate traffic.
Consumer research on shopping attitudes covers a range of statistics and survey results covering differences between various ethnic groups, and data presenting age-specific contrasts between Millennials and Generation X, across several retail categories such as groceries, fashion and accessories, apparel, shoes, cosmetics and personal care, household products and jewelry.


The fashion industry has a variety of fashion and accessories products, small product life cycles, huge product differentiation and is characterized by unpredictable and volatile demand, inflexible and long supply chain logistics.

Where brand loyalty exists, it linked to the designer rather than the retailer, and is at the top end of the industry. With consumers are focusing increasingly on value for money, t here is a growing demand for discount apparel.


Health and hygiene encompasses a variety of products, including fragrances and toiletries, makeup, hair care and skincare products and anti-aging products, oral hygiene products, and personal care products for bathing, nail care, and shaving.
Leading players in the world oral hygiene market include Procter & Gamble, GlaxoSmithKline, Colgate-Palmolive. Leading companies in the global fragrance market include L’Oréal, Estée Lauder, and Avon, Inter Parfums.
The pursuit of beauty, the increasing consciousness of consumers towards physical appearance, greater product awareness, increasing population, rising consumer spending, and improving disposable income are driving growth.
The personal care industry, encompassing haircare, skincare, make-up, fragrances and toiletries, has grown significantly, and this trend is expected to continue over the coming years.
Beauty products are split into premium and mass production segments, according to the brand prestige, price and distribution channels used.
Distribution channels are changing and cosmetic brands are available not only in retail outlets like department stores, but also through internet purchasing, television infomercials, and in spas.
Product innovation, technological innovation, advertising, marketing and social marketing are pivotal in this market where brand loyalty is difficult to sustain.

Household Appliances

All segments of the household industry, are poised to offer breakthrough opportunities.
The home appliances market is a multi-billion dollar industry, led by big brand names such as Haier Electronics, Whirlpool and Electrolux, manufacturing washing machines, cookers, fridges and freezers, coffee machines, air conditioners, heaters, TVs, recording devices – all of which can be searched for and found within our database.
Household brands adopt product-focused approach to appeal to users, and more and more smart appliances and smart lighting have been making inroad.

Home furnishings and furniture | Home Improvement & Gardening

Demand for home furnishings and household items is driven by consumer demand for more sophisticated styles linked to current fashion trends, and the trend for environmentally friendly products are shaping the home building and improvement market.
Demand is cyclical, driven by consumer income and influenced by housing starts, and desires to redesign, including the replacing windows and opting for energy-efficient thermal insulation, and the remodelling of external structures such as gardens, garages, and lawns.
Technology and material innovations will remain key to successful expansion.
Home furnishing stores includes department stores, mass merchandisers, home improvement stores, furniture makers that have their own stores, and online and mail order retailers.
Manufacturers are likely to continue moving production to emerging nations to cut costs.
Home furnishings include furniture, upholstery, carpets, wall coverings, as well as soft home furnishings such as bedspreads and other bed-related items, linens, tablecloths, and candles. Also includes the retailing of kitchenware, such as cutlery, cookware, glassware, crystal, china, dinnerware, silverware, utensils, and other kitchenware items.

Cleaning Products

The cleaning products market, driven by an increasing awareness concerning the importance of hygiene, is focused on safe food storage, hygienic garbage disposal, and the need to disinfect household surfaces.


Consumer Electronics

The consumer electronics industry is one that is continually growing and evolving driven by digitization, innovation, and changing needs of consumers for smart electronics and wearables. Consumer electronics manufacturers are integrating their products with the IoT technology to power smart appliances, that can be controlled with a smartphone app, which simplifies the appliance’s operation and improves customer experience. Alongside, personal assistants like Amazon’s Alexa and Google’s Home, embed AI and machine learning capabilities to control home appliances. Consumer electronics manufacturers increasingly focus on innovation in next generation technology to meet consumer demand.


The Consumer Electronics industry is a highly R&D, and capital-intensive industry manufacturing electronic devices intended for everyday use by end consumers, for both entertainment and professional use. (TV sets, video players, video games, audio equipment, recording devices, navigation devices, cameras, video recorders,), communications (telephones, mobile phones, tablets) and home-office activities (desktop computers, laptops, storage devices, printers, batteries)
Leading tech brands include Hewlett-Packard, Dell, Apple, Microsoft, Samsung, Intel, Sony, Philips, Canon and Lenovo.


Our reports contain statistics about the leading companies, product sales and revenue figures, market shares, consumer preferences and satisfaction ratings and more.

Our reports provide key statistics and analysis on market operating conditions, business challenges, current and historical industry growth trends, and more. They offer an explanation of the structure of the industry and analysis across the value chain, market sizes, revenue growth, market and product trends, demographics, price trends, product/company rankings or comparisons, key players profiles, comparing national and multinational operators by sales, market share, investments, projects, partners and expansion strategies,designed to provide a better understanding of a market's competitive landscape, and market forecasts, projecting how current trends will influence industry sales and consumption patterns in the future, latest market developments and analyzing the potential effects of regulatory changes in conjunction with the background macroeconomic outlook.