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Earth Month: Celebrating 10 Eco-Conscious Brands

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Earth Month: Celebrating 10 Eco-Conscious Brands

Posted | Updated by Insights team:

Publication | Update:

Apr 2024
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April marks Earth Month, an extended celebration of Earth Day, which falls on the 22nd of the month. It’s a period dedicated to honoring our planet and fostering environmental awareness.

While Earth Day began as a day of environmental activism in the 1970s, Earth Month expands the opportunity for education, community action, and personal reflection on our planet’s health and our role in preserving it.

The signs of environmental stress are evident in climate change, deforestation, pollution, loss of biodiversity, and water scarcity.

These challenges are interconnected and affect not just the environment, but also human health and societies worldwide.

Reflecting on these issues can be overwhelming, but Earth Month encourages us to focus on solutions and the positive changes we can make.

The Theme for Earth Month

Each year, Earth Month is guided by a theme to focus efforts and inspire collective action. Past themes have included climate action, plastic pollution, and environmental justice.

These themes are chosen to highlight critical environmental issues and mobilize global communities towards sustainable solutions.

To participate effectively, individuals can research this year’s theme, understand its importance, and engage in relevant activities and discussions.

Personal Actions for a Sustainable Planet

Earth Month is an excellent time for individuals to adopt more sustainable practices in their daily lives.

Simple actions can make a significant difference when adopted by many.

Here are some personal actions you can consider:

  1. Reduce, Reuse, Recycle: Minimize waste, use products for longer, and recycle whenever possible. Reducing single-use plastics can significantly impact waste reduction.
  2. Conserve Water and Energy: Fix leaks, take shorter showers, and switch to energy-efficient appliances and light bulbs.
  3. Sustainable Transportation: Walk, bike, carpool, or use public transportation to reduce carbon emissions.
  4. Support Sustainable Businesses and Brands: Choose products that are eco-friendly and support local businesses that practice sustainability.
  5. Educate Yourself and Others: Knowledge is power. Learn about environmental issues and share your knowledge with friends, family, and your community.

Earth Month: Celebrating Eco-Conscious Brands

During Earth Month, various brands step up their efforts to showcase their commitment to sustainability and environmental stewardship.

Here’s a list of brands that are known for their eco-friendly practices, especially during Earth Month:

Reel

Meet Reel Paper, the Tree-Free Toilet Paper

Reel Paper stands at the forefront of revolutionizing the paper industry with a clear mission: to offer sustainable alternatives to traditional paper products.

Recognizing the urgent need for environmental preservation, they have pledged to combat the alarming rate of deforestation caused by the production of conventional toilet paper, where 27,000 trees are felled each day.

By utilizing 100% tree-free fibers, Reel Paper sets a new standard for sustainability in the market. Their commitment extends beyond the products themselves, as all packaging and shipping materials are eco-friendly and fully recyclable.

But Reel Paper’s dedication doesn’t stop at product materials; they actively participate in carbon offset initiatives and tree planting to further mitigate environmental impact.

For those seeking eco-conscious paper solutions without compromising on quality, Reel Paper presents an excellent choice.

They not only prioritize the planet’s health but also ensure their products meet high standards of quality and convenience.

tentree

tentree_sweather_socialgood

Tentree is on a mission to engage a new wave of consumers in addressing the pressing environmental challenges of today. With every piece of tentree clothing purchased, ten trees are planted, empowering each customer to contribute positively to the planet.

Their commitment extends beyond marketing strategies; it’s a deep-seated belief in the power of collective action to create significant environmental change. It’s about safeguarding your world, your life, your haven. Together, we can cultivate vast forests.

The tradition of tree planting isn’t new, but tentree has reimagined it, transforming tree cultivation into a vehicle for fostering entrepreneurship, nurturing sustainable communities, and enhancing overall quality of life.

With extensive experience in tree planting, the tentree founders have devised a business approach that not only promises the sustainable planting of trees but also maximizes their environmental impact.

The myriad benefits of this practice include the rejuvenation of biodiversity, the absorption of atmospheric greenhouse gases, the generation of bio-precipitation, and the establishment of resilient and sustainable ecosystems.

Enviroscent

Earth Month Brands. - Enviroscent

Enviroscent is redefining indoor scents with a focus on health and serenity. Distinct from the typical market filled with synthetic and harmful chemicals, their mission is to deliver safe, serene fragrance experiences. Enviroscent prioritizes non-toxic standards, ensuring a safer environment for consumers.

Addressing indoor pollution, Enviroscent innovates with clean, sustainable scents, avoiding a wide range of harmful chemicals. Their products offer a balance, creating environments that are health-conscious and harmonious.

Enviroscent’s approach is tailored for those seeking ambient scents without compromising health or the environment. The brand is not just about fragrances; it’s a commitment to a cleaner, greener future, inviting consumers to contribute to a healthier, more sustainable living space.

Avocado Mattress

Avocado-Green-Latex-Foam-Mattress

Avocado Mattress aims to revolutionize sleep with its sustainable, organic products, focusing on health, comfort, and eco-responsibility.

They strive to be a leading source for affordable organic sleep solutions while upholding ethical and sustainable practices throughout their supply chain.

Their commitment to sustainability is recognized through numerous certifications: as a Certified B Corp, they meet high standards of social and environmental impact.

They’re also Climate Neutral Certified, balancing out their carbon emissions to achieve a net-zero impact. As a 1% For The Planet Member, they contribute 1% of all revenues to environmental causes.

Moreover, their use of GOLS and GOTS certified materials confirms their commitment to organic and sustainable manufacturing.

Nimble

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For Earth Month, Nimble champions sustainability with its eco-friendly, fast-charging portable chargers, crafted from ethical materials and devoid of plastic packaging.

These chargers not only offer quick power-ups but also adhere to environmental priorities.

Their standout product, the 10-day fast portable charger, caters to the eco-conscious individual always on the move.

Plus, Nimble facilitates responsible disposal by including a pre-paid envelope for recycling old electronics through their e-waste partner.

Compact and Powerful: The Nimble 5,200 mAh battery is as small as a credit card yet powerful, designed for convenience and eco-friendliness.

Efficient Charging: Features include a USB-C 15W high-speed port for rapid charging and a USB-A for additional devices.

Eco-Friendly Design: Made with 72.5% recycled plastic and packaged in 100% biodegradable materials, each unit reduces CO2 emissions.

Recycling Made Easy: Nimble encourages electronic recycling by providing a free mailer with each purchase for Earth Month.

Indosole

indosole slides

Indosole transforms discarded tires, a major contributor to Indonesia’s landfill issues, into stylish and durable sandals and shoes.

This innovative process is organic, free from harmful toxins, and champions environmental sustainability while providing valuable employment opportunities in Indonesia.

The creation of the ESSNTLS line epitomizes our mission to craft the ideal flip flop, utilizing premium, natural, and vegan materials.

Our unique approach combines these thoughtfully sourced components with our signature recycled tire sole technology, resulting in a product that’s not only eco-conscious but also cost-effective.

With their affordable pricing, Indosole sandals represent the perfect eco-friendly gift, blending style, sustainability, and social responsibility seamlessly.

Hamilton Perkins

Hamilton Perkins_plastic_bottle_bags

Hamilton Perkins Collection stands out by crafting unique, limited edition bags from recycled materials such as plastic water bottles, pineapple leaf fiber, and billboard vinyl, ensuring each piece is distinct.

Their flagship product, the Earth Bag Premium, is designed with both style and pride in mind, reflecting the customer’s desire for a fashionable yet responsible accessory.

The company engaged thousands of consumers in the development process of the Earth Bag Premium, which quickly rose to prominence for its design and eco-consciousness.

Hamilton Perkins Collection has been recognized for its innovative approach and social impact, winning the Virginia Velocity Tour and receiving a HUD Community Development Block Grant.

In recent years, the brand was also celebrated by the non-profit B Lab as a “Best for the World Overall” B Corporation.

Eco Lips

Eco Lips

Eco Lips merges organic ingredients with environmental stewardship to enhance lives while promoting sustainability. Founded by Andrea Danielson and later partnered by Steve Shriver, the company shifted from private label manufacturing to creating their own organic and ethical lip care line, Eco Lips.

The company’s ethos is built on three pillars: benefiting people through organic products and fair practices, protecting the planet with sustainable actions like their eco-friendly Plant Pod® packaging, and using profits for positive community impact as a B Corporation.

Eco Lips fosters a diverse, inclusive culture, embodying the outdoor spirit. They commit to social and environmental causes, supporting initiatives like Trees Forever and Connect CR, underlining their dedication to community well-being and ecological health.

Ettitude

Ettitude

This sustainable brand distinguishes itself by offering bedding made entirely from 100% bamboo lyocell, renowned for its softness, breathability, and strength.

In contrast to conventional cotton bedding, which demands extensive water and pesticides for cultivation, bamboo serves as a more sustainable alternative, thriving with minimal water and no pesticides.

Ettitude’s commitment to the environment extends beyond the use of eco-friendly materials; the brand diligently ensures that its production processes are designed to reduce waste and diminish its carbon footprint.

Among Ettitude’s offerings, the Bamboo Lyocell Sheet Set stands out. Crafted from their unique, eco-friendly CleanBamboo™ fabric, these sheets are exceptionally soft and silky, offering a luxurious sleeping experience.

KORRES

KORRES

KORRES, an innovative skincare brand, has been at the forefront of the clean beauty movement long before it became a popular marketing term. Established in 1996, KORRES has consistently produced sustainable beauty solutions, adhering to a comprehensive ‘seed to skin’ philosophy.

This involves a meticulous six-stage process encompassing soil analysis, ingredient extraction, molecular research, product formulation, packaging design, and recycling methodologies.

The brand collaborates closely with Greek farmers, supporting local agriculture while ensuring the highest quality of ingredients for their products.

Leveraging Greece’s rich botanical diversity, KORRES delivers effective skincare solutions rooted in nature’s power.

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Objectives and Study Scope

This study has assimilated knowledge and insight from business and subject-matter experts, and from a broad spectrum of market initiatives. Building on this research, the objectives of this market research report is to provide actionable intelligence on opportunities alongside the market size of various segments, as well as fact-based information on key factors influencing the market- growth drivers, industry-specific challenges and other critical issues in terms of detailed analysis and impact.

The report in its entirety provides a comprehensive overview of the current global condition, as well as notable opportunities and challenges. The analysis reflects market size, latest trends, growth drivers, threats, opportunities, as well as key market segments. The study addresses market dynamics in several geographic segments along with market analysis for the current market environment and future scenario over the forecast period. The report also segments the market into various categories based on the product, end user, application, type, and region.
The report also studies various growth drivers and restraints impacting the  market, plus a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.  This analysis also examines the competitive landscape within each market. Market factors are assessed by examining barriers to entry and market opportunities. Strategies adopted by key players including recent developments, new product launches, merger and acquisitions, and other insightful updates are provided.

Research Process & Methodology

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We leverage extensive primary research, our contact database, knowledge of companies and industry relationships, patent and academic journal searches, and Institutes and University associate links to frame a strong visibility in the markets and technologies we cover.

We draw on available data sources and methods to profile developments. We use computerised data mining methods and analytical techniques, including cluster and regression modelling, to identify patterns from publicly available online information on enterprise web sites.
Historical, qualitative and quantitative information is obtained principally from confidential and proprietary sources, professional network, annual reports, investor relationship presentations, and expert interviews, about key factors, such as recent trends in industry performance and identify factors underlying those trends - drivers, restraints, opportunities, and challenges influencing the growth of the market, for both, the supply and demand sides.
In addition to our own desk research, various secondary sources, such as Hoovers, Dun & Bradstreet, Bloomberg BusinessWeek, Statista, are referred to identify key players in the industry, supply chain and market size, percentage shares, splits, and breakdowns into segments and subsegments with respect to individual growth trends, prospects, and contribution to the total market.

Research Portfolio Sources:

  • BBC Monitoring

  • BMI Research: Company Reports, Industry Reports, Special Reports, Industry Forecast Scenario

  • CIMB: Company Reports, Daily Market News, Economic Reports, Industry Reports, Strategy Reports, and Yearbooks

  • Dun & Bradstreet: Country Reports, Country Riskline Reports, Economic Indicators 5yr Forecast, and Industry Reports

  • EMIS: EMIS Insight and EMIS Dealwatch

  • Enerdata: Energy Data Set, Energy Market Report, Energy Prices, LNG Trade Data and World Refineries Data

  • Euromoney: China Law and Practice, Emerging Markets, International Tax Review, Latin Finance, Managing Intellectual Property, Petroleum Economist, Project Finance, and Euromoney Magazine

  • Euromonitor International: Industry Capsules, Local Company Profiles, Sector Capsules

  • Fitch Ratings: Criteria Reports, Outlook Report, Presale Report, Press Releases, Special Reports, Transition Default Study Report

  • FocusEconomics: Consensus Forecast Country Reports

  • Ken Research: Industry Reports, Regional Industry Reports and Global Industry Reports

  • MarketLine: Company Profiles and Industry Profiles

  • OECD: Economic Outlook, Economic Surveys, Energy Prices and Taxes, Main Economic Indicators, Main Science and Technology Indicators, National Accounts, Quarterly International Trade Statistics

  • Oxford Economics: Global Industry Forecasts, Country Economic Forecasts, Industry Forecast Data, and Monthly Industry Briefings

  • Progressive Digital Media: Industry Snapshots, News, Company Profiles, Energy Business Review

  • Project Syndicate: News Commentary

  • Technavio: Global Market Assessment Reports, Regional Market Assessment Reports, and Market Assessment Country Reports

  • The Economist Intelligence Unit: Country Summaries, Industry Briefings, Industry Reports and Industry Statistics

Global Business Reviews, Research Papers, Commentary & Strategy Reports

  • World Bank

  • World Trade Organization

  • The Financial Times

  • The Wall Street Journal

  • The Wall Street Transcript

  • Bloomberg

  • Standard & Poor’s Industry Surveys

  • Thomson Research

  • Thomson Street Events

  • Reuter 3000 Xtra

  • OneSource Business

  • Hoover’s

  • MGI

  • LSE

  • MIT

  • ERA

  • BBVA

  • IDC

  • IdExec

  • Moody’s

  • Factiva

  • Forrester Research

  • Computer Economics

  • Voice and Data

  • SIA / SSIR

  • Kiplinger Forecasts

  • Dialog PRO

  • LexisNexis

  • ISI Emerging Markets

  • McKinsey

  • Deloitte

  • Oliver Wyman

  • Faulkner Information Services

  • Accenture

  • Ipsos

  • Mintel

  • Statista

  • Bureau van Dijk’s Amadeus

  • EY

  • PwC

  • Berg Insight

  • ABI research

  • Pyramid Research

  • Gartner Group

  • Juniper Research

  • MarketsandMarkets

  • GSA

  • Frost and Sullivan Analysis

  • McKinsey Global Institute

  • European Mobile and Mobility Alliance

  • Open Europe

M&A and Risk Management | Regulation

  • Thomson Mergers & Acquisitions

  • MergerStat

  • Profound

  • DDAR

  • ISS Corporate Governance

  • BoardEx

  • Board Analyst

  • Securities Mosaic

  • Varonis

  • International Tax and Business Guides

  • CoreCompensation

  • CCH Research Network

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Forecast methodology

The future outlook “forecast” is based on a set of statistical methods such as regression analysis, industry specific drivers as well as analyst evaluations, as well as analysis of the trends that influence economic outcomes and business decision making.
The Global Economic Model is covering the political environment, the macroeconomic environment, market opportunities, policy towards free enterprise and competition, policy towards foreign investment, foreign trade and exchange controls, taxes, financing, the labour market and infrastructure. We aim update our market forecast to include the latest market developments and trends.

Forecasts, Data modelling and indicator normalisation

Review of independent forecasts for the main macroeconomic variables by the following organizations provide a holistic overview of the range of alternative opinions:

  • Cambridge Econometrics (CE)

  • The Centre for Economic and Business Research (CEBR)

  • Experian Economics (EE)

  • Oxford Economics (OE)

As a result, the reported forecasts derive from different forecasters and may not represent the view of any one forecaster over the whole of the forecast period. These projections provide an indication of what is, in our view most likely to happen, not what it will definitely happen.

Short- and medium-term forecasts are based on a “demand-side” forecasting framework, under the assumption that supply adjusts to meet demand either directly through changes in output or through the depletion of inventories.
Long-term projections rely on a supply-side framework, in which output is determined by the availability of labour and capital equipment and the growth in productivity.
Long-term growth prospects, are impacted by factors including the workforce capabilities, the openness of the economy to trade, the legal framework, fiscal policy, the degree of government regulation.

Direct contribution to GDP
The method for calculating the direct contribution of an industry to GDP, is to measure its ‘gross value added’ (GVA); that is, to calculate the difference between the industry’s total pre­tax revenue and its total bought­in costs (costs excluding wages and salaries).

Forecasts of GDP growth: GDP = CN+IN+GS+NEX

GDP growth estimates take into account:

  • Consumption, expressed as a function of income, wealth, prices and interest rates;

  • Investment as a function of the return on capital and changes in capacity utilization; Government spending as a function of intervention initiatives and state of the economy;

  • Net exports as a function of global economic conditions.

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Market Quantification
All relevant markets are quantified utilizing revenue figures for the forecast period. The Compound Annual Growth Rate (CAGR) within each segment is used to measure growth and to extrapolate data when figures are not publicly available.

Revenues

Our market segments reflect major categories and subcategories of the global market, followed by an analysis of statistical data covering national spending and international trade relations and patterns. Market values reflect revenues paid by the final customer / end user to vendors and service providers either directly or through distribution channels, excluding VAT. Local currencies are converted to USD using the yearly average exchange rates of local currencies to the USD for the respective year as provided by the IMF World Economic Outlook Database.

Industry Life Cycle Market Phase

Market phase is determined using factors in the Industry Life Cycle model. The adapted market phase definitions are as follows:

  • Nascent: New market need not yet determined; growth begins increasing toward end of cycle

  • Growth: Growth trajectory picks up; high growth rates

  • Mature: Typically fewer firms than growth phase, as dominant solutions continue to capture the majority of market share and market consolidation occurs, displaying lower growth rates that are typically on par with the general economy

  • Decline: Further market consolidation, rapidly declining growth rates

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The Global Economic Model
The Global Economic Model brings together macroeconomic and sectoral forecasts for quantifying the key relationships.

The model is a hybrid statistical model that uses macroeconomic variables and inter-industry linkages to forecast sectoral output. The model is used to forecast not just output, but prices, wages, employment and investment. The principal variables driving the industry model are the components of final demand, which directly or indirectly determine the demand facing each industry. However, other macroeconomic assumptions — in particular exchange rates, as well as world commodity prices — also enter into the equation, as well as other industry specific factors that have been or are expected to impact.

  • Vector Auto Regression (VAR) statistical models capturing the linear interdependencies among multiple time series, are best used for short-term forecasting, whereby shocks to demand will generate economic cycles that can be influenced by fiscal and monetary policy.

  • Dynamic-Stochastic Equilibrium (DSE) models replicate the behaviour of the economy by analyzing the interaction of economic variables, whereby output is determined by supply side factors, such as investment, demographics, labour participation and productivity.

  • Dynamic Econometric Error Correction (DEEC) modelling combines VAR and DSE models by estimating the speed at which a dependent variable returns to its equilibrium after a shock, as well as assessing the impact of a company, industry, new technology, regulation, or market change. DEEC modelling is best suited for forecasting.

Forecasts of GDP growth per capita based on these factors can then be combined with demographic projections to give forecasts for overall GDP growth.
Wherever possible, publicly available data from official sources are used for the latest available year. Qualitative indicators are normalised (on the basis of: Normalised x = (x - Min(x)) / (Max(x) - Min(x)) where Min(x) and Max(x) are, the lowest and highest values for any given indicator respectively) and then aggregated across categories to enable an overall comparison. The normalised value is then transformed into a positive number on a scale of 0 to 100. The weighting assigned to each indicator can be changed to reflect different assumptions about their relative importance.

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The principal explanatory variable in each industry’s output equation is the Total Demand variable, encompassing exogenous macroeconomic assumptions, consumer spending and investment, and intermediate demand for goods and services by sectors of the economy for use as inputs in the production of their own goods and services.

Elasticities
Elasticity measures the response of one economic variable to a change in another economic variable, whether the good or service is demanded as an input into a final product or whether it is the final product, and provides insight into the proportional impact of different economic actions and policy decisions.
Demand elasticities measure the change in the quantity demanded of a particular good or service as a result of changes to other economic variables, such as its own price, the price of competing or complementary goods and services, income levels, taxes.
Demand elasticities can be influenced by several factors. Each of these factors, along with the specific characteristics of the product, will interact to determine its overall responsiveness of demand to changes in prices and incomes.
The individual characteristics of a good or service will have an impact, but there are also a number of general factors that will typically affect the sensitivity of demand, such as the availability of substitutes, whereby the elasticity is typically higher the greater the number of available substitutes, as consumers can easily switch between different products.
The degree of necessity. Luxury products and habit forming ones, typically have a higher elasticity.
Proportion of the budget consumed by the item. Products that consume a large portion of the consumer’s budget tend to have greater elasticity.
Elasticities tend to be greater over the long run because consumers have more time to adjust their behaviour.
Finally, if the product or service is an input into a final product then the price elasticity will depend on the price elasticity of the final product, its cost share in the production costs, and the availability of substitutes for that good or service.

Prices
Prices are also forecast using an input-output framework. Input costs have two components; labour costs are driven by wages, while intermediate costs are computed as an input-output weighted aggregate of input sectors’ prices. Employment is a function of output and real sectoral wages, that are forecast as a function of whole economy growth in wages. Investment is forecast as a function of output and aggregate level business investment.

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