Breaking the pattern: The apparel brands ditching trends and seasons
In an industry that thrives from constant change, a handful of fashion brands have broken away from convention to refine timeless apparel collections. Their seasonless business models proved notably resilient during the pandemic when many clothing companies suffered from overstock and supply chain woes. Could they serve as a viable alternative to overproduction and other wasteful practices that prevail in the fickle world of fashion? Sometimes it takes outsiders to question norms that hav...
Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=306165