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Did the pandemic advance new suburbanization?

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Did the pandemic advance new suburbanization?

Posted | Updated by Insights team:

Publication | Update:

May 2022
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The radical social, economic, and employment changes spurred by the COVID-19 pandemic resulted in many people rethinking their living arrangements. These changes substantially affected the U.S. housing market, though not always in the same way. For example, homeowners may have been reluctant to list their properties for sale and home buyers may have been reluctant to shop for homes during the pandemic out of fear of actually catching COVID-19. At the same time, housing demand increased as the pandemic forced people to spend more time at home and thus increased the demand for housing. Limited empirical research investigates these trends in detail or explores how these trends have differed over the course of the pandemic and across different geographies. To address those questions, we present an analysis of home price dynamics at different stages of the pandemic which differed based on geographic characteristics—geography and urbanicity.

To examine housing market dynamics during the COVID-19 pandemic, we utilize Zillow’s Home Value Index (ZHVI), a seasonally adjusted measure of home values aggregated at the ZIP code area level. We selected 12 core-based statistical areas (CBSA) from major metropolitan areas in the United States and categorized them into four metro types: Established (Boston, New York, Philadelphia, D.C.), Growing (Denver, Portland, San Francisco, Seattle), Rust Belt (Baltimore, Cleveland, Detroit, St. Louis), and Sun Belt (Dallas, Houston, Nashville, Phoenix) metropolitan areas. We use the NCHS Rural-Urban Classification Scheme for Counties to categorize the ZIP code areas of interest into urban and suburban metro areas. To understand how different stages of the pandemic affected home prices in these areas, we divide the pandemic into five phases—Pre-COVID-19 (Feb 2019—Feb 2020); COVID-19 Outbreak (Mar 2020—Oct 2020); COVID-19, Vaccine (Nov 2020—Jun 2021); COVID-19, Delta variant (Jul 2021—Dec 2021); COVID-19, Omicron variant (Jan 2022—Mar 2022).

How did property values change during the COVID-19 pandemic?

Figure 1 displays relative housing price estimates (baseline period: February 2020) during the pandemic controlling local COVID-19 severity and macroeconomic dynamics in the U.S. during the study period. Overall, the property values significantly increased in most study areas during the pandemic (i.e., relative property value is greater than 1). Property value changes accelerated after COVID-19 vaccine distribution and slowed later in the pandemic (Omicron variant).

Interestingly, the shapes of the change vary across geography as well as urbanicity. Established metropolitan areas exhibited significant gaps in property value changes between urban and suburban property markets. In New York, for instance, the property values increased in suburban areas (including upstate New York, Long Island, and New Jersey), whereas those in New York City subtly decreased. Further, the gap between the two areas—urban and suburban—widened as the pandemic prolonged. The Boston and D.C. areas showed a more pronounced version of this trend, experiencing significant price drops in their urban center(s) during the pandemic. Although the gap between urban and suburban property markets is narrower than in the other three areas, the Philadelphia metropolitan area displayed a significant price gap between the two in the later pandemic stage. The four growing cities in the West displayed similar patterns; the property value change gap between urban and suburban areas became significant from the COVID-19 vaccine distribution (Denver, San Francisco, and Seattle) or the delta variant (Portland). Unlike some established metropolitan areas in the East, however, the price change gaps in West Coast cities were not because of price drops in urban centers. Rather, the gaps in the West Coast cities were driven by the rapid market value increases in their suburban areas.

The latter two types of metropolitan areas were somewhat different from the previous two. To some extent, both urban and suburban areas in the Rust Belt experienced market inflations during the pandemic. Interestingly, unlike established metros in the East and growing cities in the West, the property value increases in the urban cores of four Rust Belt metropolitan areas outpaced those in their suburban counterparts. In Baltimore, Cleveland, and Detroit, the urban-suburban gap became significant from the relatively early stages of the pandemic (outbreak and vaccine periods). On the other hand, in St. Louis, the property value changes between the two have been parallel, but their gap was not significant. Lastly, the four metropolitan areas in the Sun Belt showed very different price patterns during the pandemic. Unlike the other three types of cities, which exhibited significant price change gaps between urban and suburban areas, both urban and suburban areas in the Southern metropolitan areas displayed steady increases in property values during the pandemic. Notably, although the Phoenix metropolitan area showed a significant gap in property value changes, there was no significant gap between them in the latest period (Omicron).

Figure 1. Relative property value changes (baseline period: February 2020)

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Notes: 95% confidence intervals plotted; Random effect models at the Zipcode level (monthly) controlling COVID-19 death, CPI, and unemployment rate; Seasonality adjusted; The relative value baseline is February 2020.
Data sources: Zillow (housing price), New York Times (COVID-19 deaths), and Bureau of Labor Statistics (CPI and unemployment rate).

Conclusions

Our findings have important implications for both the U.S. labor and housing markets. First, the labor market. The housing market inflations in previously stagnant urban areas in Midwest and in suburban regions in the West and East imply that employees may have migrated to these areas during the pandemic as an environment of more flexible work arrangements took hold. In turn, employers seeking to return to pre-pandemic workplace policies with more required on-site time may face challenges. Residential moves are time-consuming and involve significant costs; employees who have made such moves and adjusted to remote working environments may be unwilling to return to locations near their workplaces. While the future trajectory of these trends remains to be studied, they suggest a decoupling of workplace location and residential preferences that will likely require adjustments from employers in the largest urban counties.

Second, the housing market. The decoupling of workplace location and residential preferences suggests that home buyers may prefer homes in smaller and less dense counties that offer lower living costs and larger living spaces during and even after the pandemic. On the one hand, they signal opportunities for the local economy—especially in Rust Belt urban centers that have seen decades of population loss—seeking to capitalize on newly increased housing demand. On the other hand, however, they become a crisis for existing residents in the overheated areas—especially potential first-time home buyers as well as renters. Given that rising housing prices outpace wage growth, the housing market inflation in previously (relatively) affordable neighborhoods would make these areas less- or unaffordable, especially for lower-income families. It is clear that the COVID-19 pandemic drastically altered the geography of the U.S. housing market as well as the labor market, but the accompanying economic, social, and demographic shifts are only beginning to come into focus.

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This study has assimilated knowledge and insight from business and subject-matter experts, and from a broad spectrum of market initiatives. Building on this research, the objectives of this market research report is to provide actionable intelligence on opportunities alongside the market size of various segments, as well as fact-based information on key factors influencing the market- growth drivers, industry-specific challenges and other critical issues in terms of detailed analysis and impact.

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The report also studies various growth drivers and restraints impacting the  market, plus a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.  This analysis also examines the competitive landscape within each market. Market factors are assessed by examining barriers to entry and market opportunities. Strategies adopted by key players including recent developments, new product launches, merger and acquisitions, and other insightful updates are provided.

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We leverage extensive primary research, our contact database, knowledge of companies and industry relationships, patent and academic journal searches, and Institutes and University associate links to frame a strong visibility in the markets and technologies we cover.

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Forecast methodology

The future outlook “forecast” is based on a set of statistical methods such as regression analysis, industry specific drivers as well as analyst evaluations, as well as analysis of the trends that influence economic outcomes and business decision making.
The Global Economic Model is covering the political environment, the macroeconomic environment, market opportunities, policy towards free enterprise and competition, policy towards foreign investment, foreign trade and exchange controls, taxes, financing, the labour market and infrastructure. We aim update our market forecast to include the latest market developments and trends.

Forecasts, Data modelling and indicator normalisation

Review of independent forecasts for the main macroeconomic variables by the following organizations provide a holistic overview of the range of alternative opinions:

  • Cambridge Econometrics (CE)

  • The Centre for Economic and Business Research (CEBR)

  • Experian Economics (EE)

  • Oxford Economics (OE)

As a result, the reported forecasts derive from different forecasters and may not represent the view of any one forecaster over the whole of the forecast period. These projections provide an indication of what is, in our view most likely to happen, not what it will definitely happen.

Short- and medium-term forecasts are based on a “demand-side” forecasting framework, under the assumption that supply adjusts to meet demand either directly through changes in output or through the depletion of inventories.
Long-term projections rely on a supply-side framework, in which output is determined by the availability of labour and capital equipment and the growth in productivity.
Long-term growth prospects, are impacted by factors including the workforce capabilities, the openness of the economy to trade, the legal framework, fiscal policy, the degree of government regulation.

Direct contribution to GDP
The method for calculating the direct contribution of an industry to GDP, is to measure its ‘gross value added’ (GVA); that is, to calculate the difference between the industry’s total pre­tax revenue and its total bought­in costs (costs excluding wages and salaries).

Forecasts of GDP growth: GDP = CN+IN+GS+NEX

GDP growth estimates take into account:

  • Consumption, expressed as a function of income, wealth, prices and interest rates;

  • Investment as a function of the return on capital and changes in capacity utilization; Government spending as a function of intervention initiatives and state of the economy;

  • Net exports as a function of global economic conditions.

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Market Quantification
All relevant markets are quantified utilizing revenue figures for the forecast period. The Compound Annual Growth Rate (CAGR) within each segment is used to measure growth and to extrapolate data when figures are not publicly available.

Revenues

Our market segments reflect major categories and subcategories of the global market, followed by an analysis of statistical data covering national spending and international trade relations and patterns. Market values reflect revenues paid by the final customer / end user to vendors and service providers either directly or through distribution channels, excluding VAT. Local currencies are converted to USD using the yearly average exchange rates of local currencies to the USD for the respective year as provided by the IMF World Economic Outlook Database.

Industry Life Cycle Market Phase

Market phase is determined using factors in the Industry Life Cycle model. The adapted market phase definitions are as follows:

  • Nascent: New market need not yet determined; growth begins increasing toward end of cycle

  • Growth: Growth trajectory picks up; high growth rates

  • Mature: Typically fewer firms than growth phase, as dominant solutions continue to capture the majority of market share and market consolidation occurs, displaying lower growth rates that are typically on par with the general economy

  • Decline: Further market consolidation, rapidly declining growth rates

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The Global Economic Model
The Global Economic Model brings together macroeconomic and sectoral forecasts for quantifying the key relationships.

The model is a hybrid statistical model that uses macroeconomic variables and inter-industry linkages to forecast sectoral output. The model is used to forecast not just output, but prices, wages, employment and investment. The principal variables driving the industry model are the components of final demand, which directly or indirectly determine the demand facing each industry. However, other macroeconomic assumptions — in particular exchange rates, as well as world commodity prices — also enter into the equation, as well as other industry specific factors that have been or are expected to impact.

  • Vector Auto Regression (VAR) statistical models capturing the linear interdependencies among multiple time series, are best used for short-term forecasting, whereby shocks to demand will generate economic cycles that can be influenced by fiscal and monetary policy.

  • Dynamic-Stochastic Equilibrium (DSE) models replicate the behaviour of the economy by analyzing the interaction of economic variables, whereby output is determined by supply side factors, such as investment, demographics, labour participation and productivity.

  • Dynamic Econometric Error Correction (DEEC) modelling combines VAR and DSE models by estimating the speed at which a dependent variable returns to its equilibrium after a shock, as well as assessing the impact of a company, industry, new technology, regulation, or market change. DEEC modelling is best suited for forecasting.

Forecasts of GDP growth per capita based on these factors can then be combined with demographic projections to give forecasts for overall GDP growth.
Wherever possible, publicly available data from official sources are used for the latest available year. Qualitative indicators are normalised (on the basis of: Normalised x = (x - Min(x)) / (Max(x) - Min(x)) where Min(x) and Max(x) are, the lowest and highest values for any given indicator respectively) and then aggregated across categories to enable an overall comparison. The normalised value is then transformed into a positive number on a scale of 0 to 100. The weighting assigned to each indicator can be changed to reflect different assumptions about their relative importance.

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The principal explanatory variable in each industry’s output equation is the Total Demand variable, encompassing exogenous macroeconomic assumptions, consumer spending and investment, and intermediate demand for goods and services by sectors of the economy for use as inputs in the production of their own goods and services.

Elasticities
Elasticity measures the response of one economic variable to a change in another economic variable, whether the good or service is demanded as an input into a final product or whether it is the final product, and provides insight into the proportional impact of different economic actions and policy decisions.
Demand elasticities measure the change in the quantity demanded of a particular good or service as a result of changes to other economic variables, such as its own price, the price of competing or complementary goods and services, income levels, taxes.
Demand elasticities can be influenced by several factors. Each of these factors, along with the specific characteristics of the product, will interact to determine its overall responsiveness of demand to changes in prices and incomes.
The individual characteristics of a good or service will have an impact, but there are also a number of general factors that will typically affect the sensitivity of demand, such as the availability of substitutes, whereby the elasticity is typically higher the greater the number of available substitutes, as consumers can easily switch between different products.
The degree of necessity. Luxury products and habit forming ones, typically have a higher elasticity.
Proportion of the budget consumed by the item. Products that consume a large portion of the consumer’s budget tend to have greater elasticity.
Elasticities tend to be greater over the long run because consumers have more time to adjust their behaviour.
Finally, if the product or service is an input into a final product then the price elasticity will depend on the price elasticity of the final product, its cost share in the production costs, and the availability of substitutes for that good or service.

Prices
Prices are also forecast using an input-output framework. Input costs have two components; labour costs are driven by wages, while intermediate costs are computed as an input-output weighted aggregate of input sectors’ prices. Employment is a function of output and real sectoral wages, that are forecast as a function of whole economy growth in wages. Investment is forecast as a function of output and aggregate level business investment.

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