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MODHER Is Pushing the Limits of Eco-Friendly Fashion with Its New Sustainable Handbag Line

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MODHER Is Pushing the Limits of Eco-Friendly Fashion with Its New Sustainable Handbag Line

Posted | Updated by Insights team:

Publication | Update:

Sep 2021
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Creating environmentally conscious fashion pieces is a daunting challenge. When MODHER’s founders launched their B-Corp sustainable handbag business, they knew they were standing at the base of a mountain that they would have to climb slowly and intentionally; each step along the way would require careful consideration and a willingness to forge new pathways. 

How would they source materials that were all at once kind to the environment, durable, and beautiful? How would they find the best craftspeople and verify that every person who worked with their pieces was treated with dignity and respect? How would they ship their items thoughtfully?

Addressing each question led MODHER’s founders further along their pathway toward realizing their dream brand. But as they continued to traverse every boulder, they knew that reaching the summit wasn’t their ultimate goal. They would always be able to find new, innovative ways to grow and be even better than before. Their dedication to beautiful, sustainable fashion means always pushing themselves to take one more step and to reach ever higher.

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The launch of MODHER’s newest piece, the Maya Crossbody, is the realization of another giant step in the company’s journey. The most sustainable handbag it has ever crafted, the Maya pushes the limits of what’s possible in ethically sourced materials and meticulous craftsmanship, at the most approachable price point possible.

Meet the Maya Crossbody: A Boundary-Pushing Sustainable Handbag

The Maya Crossbody is an elegant leather and canvas sustainable handbag that was designed with endless versatility in mind. In creating this piece, MODHER’s founders were inspired by the beauty and simplicity of some of their favorite product designs. The Parentesi Lamp by Achille Castiglioni and the Wassily Chair by Marcel Breuer are pieces with a natural, simple aesthetic, masking a much more complex design process that takes into consideration the final use, the materials, and the production. MODHER wanted to bring this same character to the Maya Crossbody.

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The Maya body is crafted from certified vegetable-tanned leather made in Tuscany from cowhide sourced from European livestock. No animals are killed to produce this leather. Instead, this leather is created from byproducts of the food industry, reducing unnecessary waste. 

Vegetable tanning is an artisanal Tuscan tradition that makes use of natural tannins that can be found in many different trees and vegetables. Certified vegetable-tanned leather follows a production cycle that is strictly monitored to ensure a low impact on the environment. The result is a beautiful, non-toxic leather that is truly the gold standard of sustainability. Today, only 20 tanneries, most of which are family run, pass the strict selection criteria required to have their leather certified as vegetable-tanned.

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Even the interior of the Maya is constructed with a soft Nappa-like Tuscan vegetable-tanned leather. Building the bag with this particular leather makes it unique, personal and long lasting. The interior features one main compartment with one flat pocket.

The Maya’s external body displays a luxury cream canvas fabric, produced by the famous Limonta Company specifically for fashion and accessory use. That means that the performance of the fabric matches the highest standard for the industry.

Even the thread used to craft this piece was considered closely. While most fashion houses use nylon or poly thread, MODHER found a special thread called Mara rPET, from Gutterman, made of 100% recycled plastic bottles recovered from the ocean. 

The Maya’s adjustable leather strap allows it to be worn as a crossbody or on a single shoulder, while nickel-free, gold-plated hardware throughout lend it a thoughtful touch of luxury.

MODHER Is Pushing the Limits of Eco Friendly Fashion with Its New Sustainable Handbag Line

Everything about the Maya Crossbody is intended to make it versatile. Timeless rather than trendy, it can be worn in any season and with practically any outfit. The Maya is classic but not boring, made for real women who care about the greater impact of their purchases.

Crafting the Maya Crossbody

MODHER’s founders knew when they designed the Maya Crossbody that it would be incredibly important to work with craftspeople who put care into every single detail. When they met their craftsman Andrea, they knew they had found the best people for the job.

Located in Scandicci, Italy’s capital for the production of high-quality leather accessories, Andrea’s Atelier had strong experience with vegetable-tanned leather and showed incredible attention to detail in its partnerships with luxury and high-end brands.

Before finalizing their partnership, MODHER’s founders were able to visit and tour Andrea’s workshop. They saw that he not only had the proper equipment for crafting beautiful bags, but he was also taking measures to ensure the safety of his workforce. The workshop balanced traditional and cutting-edge technologies: from a cast-iron press used since the 50s to CAD: cutting plotters that allow flexibility in the production.

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Each Maya Crossbody is crafted by hand, making each bag truly one-of-a-kind and precious.

The incredible effort MODHER invested into the materials and the construction of this sustainable handbag put it in a league of its own — for now. As more pieces like the Maya are imagined and created, and as customers demand this level of sustainability and quality, MODHER hopes to influence a radical shift toward fashion with a purpose in global accessories manufacturing.

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The future outlook “forecast” is based on a set of statistical methods such as regression analysis, industry specific drivers as well as analyst evaluations, as well as analysis of the trends that influence economic outcomes and business decision making.
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Forecasts, Data modelling and indicator normalisation

Review of independent forecasts for the main macroeconomic variables by the following organizations provide a holistic overview of the range of alternative opinions:

  • Cambridge Econometrics (CE)

  • The Centre for Economic and Business Research (CEBR)

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As a result, the reported forecasts derive from different forecasters and may not represent the view of any one forecaster over the whole of the forecast period. These projections provide an indication of what is, in our view most likely to happen, not what it will definitely happen.

Short- and medium-term forecasts are based on a “demand-side” forecasting framework, under the assumption that supply adjusts to meet demand either directly through changes in output or through the depletion of inventories.
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Direct contribution to GDP
The method for calculating the direct contribution of an industry to GDP, is to measure its ‘gross value added’ (GVA); that is, to calculate the difference between the industry’s total pre­tax revenue and its total bought­in costs (costs excluding wages and salaries).

Forecasts of GDP growth: GDP = CN+IN+GS+NEX

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All relevant markets are quantified utilizing revenue figures for the forecast period. The Compound Annual Growth Rate (CAGR) within each segment is used to measure growth and to extrapolate data when figures are not publicly available.

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Our market segments reflect major categories and subcategories of the global market, followed by an analysis of statistical data covering national spending and international trade relations and patterns. Market values reflect revenues paid by the final customer / end user to vendors and service providers either directly or through distribution channels, excluding VAT. Local currencies are converted to USD using the yearly average exchange rates of local currencies to the USD for the respective year as provided by the IMF World Economic Outlook Database.

Industry Life Cycle Market Phase

Market phase is determined using factors in the Industry Life Cycle model. The adapted market phase definitions are as follows:

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The model is a hybrid statistical model that uses macroeconomic variables and inter-industry linkages to forecast sectoral output. The model is used to forecast not just output, but prices, wages, employment and investment. The principal variables driving the industry model are the components of final demand, which directly or indirectly determine the demand facing each industry. However, other macroeconomic assumptions — in particular exchange rates, as well as world commodity prices — also enter into the equation, as well as other industry specific factors that have been or are expected to impact.

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The principal explanatory variable in each industry’s output equation is the Total Demand variable, encompassing exogenous macroeconomic assumptions, consumer spending and investment, and intermediate demand for goods and services by sectors of the economy for use as inputs in the production of their own goods and services.

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The degree of necessity. Luxury products and habit forming ones, typically have a higher elasticity.
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